Starbucks Brazil was in need of a digital holiday campaign, that would interact with the local community through social media and drive sales. We proposed "Starbucks' A Cup of Secret Cheer", holiday-friendly game Secret Santa, or "amigo secreto" in Portuguese, to allow customers to purchase a gift for their friends, and secretly gift them with the aid of a social media platform. The campaign used the idea that the international brand needs to adapt itself into local environment through the use of culturally-involved strategies and activities.
This project was a part of a Life Brief Competition for American Advertising Federation and won second place.
Art Director: Svitlana Kyfiak, Luna Poumian
Copywritrer: Fernanda Da Silva
3D Design: Sebastian Davila