Hooked Swimwear Visual Identity

Hooked Swimwear is a handmade crochet clothing brand. It is made for romantic, intellectual, smart, feminine, flirtatious women, who love natural, unique, custom made products. Our primary goal was to create a visual identity that reflects the romantic lifestyle of an intelligent woman.

Attributes and Moodboard

We start each branding from a deep understanding of the product. We need to be sure that we are on the same page with a client and understand each other well. Gathering product attributes and creating mood board works well for these goals. We took this approach for the Hooked Swimwear project too.

Art Director: Svitlana Kyfiak

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