Black Butter Branding

Black Butter is a German fusion store, with a unique idea to sell beer and sneakers. Store is created for sophisticated, curious, young people that are passionate about beer and shoes. 


Each branding process starts with an understanding of a product's uniqueness and value. To help a client figure out core values that need to be reflected in branding, we do an exercise with attributes. We brainstorm and write down as many attributes as possible and then select a few items that work the best.

Shape and Color Exploration

To identify the right shape for the Black Butter logo sign, we explored different forms and color combinations.




Symbol Construction

Even if all these grids and measurments  make sense only for designers, this approach allows double-checking evrything to make sure that final logo looks balanced and solid.






Art Director: Svitlana Kyfiak

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